Howie Fenton
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Print Trends, sponsored by EpsonRecent Posts10 Spin Doctoring TipsNovember 17, 2008 | Link This | Email this | Comments (0)  An article entitled 10 Tips for Communicating in Tough Times written by Market Wire was posted on the Wall Street Journal Digital Network last week. This article discussed how to address bad news (which some people refer to as "spin doctoring”) during bad times. The article recommended the following 10 Tips. 1. Prepare a Communications Plan – If there is an issue that needs to be addressed make a plan, set a time table and train a spokesperson. 2. Rip the Band-...Read More Recent PostsMeasuring Customer DemandNovember 14, 2008 | Link This | Email this | Comments (0) Last blog we asked, “How do you monitor changing customer demand?” Examples of changing customer demand include the shift from direct mail to email or from long runs of offset printing to short runs of digital printing. Different companies do this in different ways. Here are a few examples and some pros and cons. In some companies someone at the senior management level has sales responsibilities and learns first hand from their customers. This works best when they have a fair number of customers across a wide variety of products and the senior level person meets with them as opposed to just taking orders from them. Some companies are active in peer groups or associations and hear f...Read More Recent PostsHow do you monitor changing customer demand?November 12, 2008 | Link This | Email this | Comments (0)  In an earlier blog entitled “Industry in Transition” (August 12) we talked about the transition from the idea that printing is a craft to the idea that printing is a science. Another transition in our industry is the shift from only making marks on paper, to offering new alternative technologies that help customers communicate better. I have some questions: first “Are our customer's needs changing” and the second, “If they are changing, how do you monitor how your customer's needs are changing?” I ask these questions often and hear three typical answers:
Industries: Digital Printing, New Products, Press Recent PostsDI Presses: Market and UsageNovember 10, 2008 | Link This | Email this | Comments (1)
Industries: New Products, Press Recent PostsBlog SponsorshipNovember 6, 2008 | Link This | Email this | Comments (0)  So as many of you can see some of the blogs on GAM (mine and Rays) have become sponsored. I first heard about this at Graph Expo when I ran into Bill Elser walking out of the Show Daily office. The idea of sponsoring blogs is someone new, at least to me, but not unheard of. After hearing about this I did some research and found the following online postings: The Best Way of Making Money on a Blog is Through Sponsorship $25K Monthly Blog Sponsorship Deal ...Read More Industries: Premedia
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